At Salone del Mobile 2025, Gandia Blasco Group presented a multi-brand showcase rooted in artisan techniques, modular production systems, and transdisciplinary partnerships. With contributions from figures including Kengo Kuma, Nao Tamura, Bodo Sperlein, and Mayice, the company used its Milan presence to foreground material responsibility, sociocultural engagement, and hybrid production processes.
The Kengo Kuma booth for Gandia Blasco at the Salone del Mobile.Milano 2025 (left) with the Creative Director, Alejandra Gandia-Blasco (right).
Creative Director Alejandra Gandia-Blasco along with Jose A. Gandia-Blasco Canales described the fair as a 'meeting point with people from a lot of countries, different cultures.' Reflecting on the importance of face-to-face engagement, they added: 'It is important to touch, to see everything in person, to meet clients, colleagues, friends, to share impressions face to face.'
A central element of the brand's presence was its collaboration with Japanese architect Kengo Kuma. The architect not only designed the stand but also created a temporary installation integrating recycled PET textiles and iroko wood, addressing material cycles and handmade processes across spatial scales. 'It was related to how he conceives the architecture from the small to the big scale, from a study of the recycled fibres and handmade processes to the wooden furniture and the temporary architecture of our booth,' said Gandia-Blasco.
Momos by Jose A. Gandia-Blasco.
The brand's modular system GBMODULAR, developed by José Gandia-Blasco, was also featured. It uses a single aluminium profile to construct various furniture configurations without industrial waste. The patented design system reflects the company's broader material strategy: long-lasting, recyclable products that minimise environmental impact.
'Sustainability includes many aspects to take into account,' said Gandia-Blasco. 'It is our responsibility to prepare a Sustainability Report that argues and certifies all our actions in this regard, such as the carbon footprint, which in our case is very low since 84% of the production is local.'
DUNNE series by Nao Tamura.
GANDIABLASCO's DUNNE series by Nao Tamura also debuted, using semi-industrial processes and mono-material construction. In parallel, the company's GAN brand, which focuses on contemporary craftsmanship, launched MOMOS by José Gandia-Blasco—a textile project realised in collaboration with the GAN WOMEN UNIT, a social enterprise involving female artisans in India.
Other pieces included ARIA, handmade lamps by Mayice, with a social sustainable mission , and Botanica by Bodo Sperlein, a textile series referencing the morphology of fungi.
ARIA, handmade lamps by Mayice.
The company noted a wide international response but refrained from generalisations. 'We had great feedback from people from all over the world, but we cannot speak for everyone,' Gandia-Blasco said.
Regarding future presence in the European B2B landscape, the group confirmed participation in Clerkenwell Design Week and 3daysofdesign this year, with Maison & Objet and Salone del Mobile on the calendar for 2026. 'Next will be something different related to our brands, connected to our history, and we hope to be part of the day-to-day of many,' said Gandia-Blasco.
She concluded, 'Design is a language that brings us together.'
HOS by Kengo Kuma.
Botanica by Bodo Sperlein.
More information:
Gandia Blasco
C/ Músico Vert nº4
Ontinyent, Valencia
+34 962 911 320
[email protected]
Spain