Blanco has unveiled a new brand experience centre at its headquarters in Oberderdingen, Germany. The 650-square-metre space showcases the sink and tap specialist's products while offering an interactive learning environment focused on the brand's legacy and innovation in the kitchen water space.
The facility took approximately 14 months to complete and features six thematic zones, including 26 fully-operational Blanco UNITs. These displays highlight the brand's multifunctional sinks, modular base cabinet systems, and advanced water systems, providing visitors with hands-on demonstrations of the products in use.
Blanco stated that the centre is currently open to kitchen planners, architects, designers, and suppliers, with future plans to welcome consumers. Alongside product showcases, the facility also offers insight into Blanco's manufacturing processes, aiming to underline the quality and innovation behind its offerings.
Vice president and head of global brand marketing, Daniela Römgens, described the centre as "a place of inspiration, innovation, and encounter", adding that it reflects the brand's core values and identity. 'We want to make it tangible how everyday life at the kitchen water place can be better designed with our solutions,' she said.
Blanco CEO Frank Gfrörer commented that the new space "clearly shows where we have developed in recent years" and helps reinforce the brand's value and direction. 'This clear positioning will help us seize future growth opportunities,' he said.
The German launch follows a similar redevelopment of Blanco's UK headquarters showroom in 2023, which was also transformed into a brand experience centre aimed at trade professionals and consumers.
Source: www.kbbreview.com