3daysofdesign has introduced a new initiative aimed at fostering a more inclusive and engaging environment during the 2025 festival: the Design Ambassadors programme. This initiative reflects the festival's commitment to promoting a more caring and connected design community.
The primary role of the Design Ambassadors is to enhance the experience for guests, exhibitors, the press, and design enthusiasts attending the festival. Acting as active hosts, the Ambassadors will guide attendees, facilitate discussions, and inspire innovative ways to interact with design. Positioned at each of the eight Design Districts, the Ambassadors will work alongside District Managers at the newly established i—Points.
The 2025 team of Design Ambassadors comprises individuals with diverse design perspectives, carefully matched to the thematic focus of their assigned districts. Their expertise spans design, interiors, event management, sustainability, and digital marketing. These Ambassadors are dedicated to building connections, sharing insights, and making the festival an unforgettable experience for all involved.
The selection process for the Design Ambassadors sought out passionate and skilled design enthusiasts from around the world. The final team represents a wide range of countries, including the UK, Italy, France, Spain, Portugal, Switzerland, Norway, the US, Canada, and South Korea, forming a multicultural group eager to contribute to the global design community.
Signe Bydal Terenziani, CEO & Managing Director of 3daysofdesign, expressed the festival's vision: 'We believe a design festival should be about more than just showcasing designs. At 3daysofdesign, we go to great lengths to foster connections across continents, inspire people with forward-thinking ideas, and offer multi-sensory, immersive experiences – all in an effort to create memorable moments that last well beyond the 3 days. Our Design Ambassador Programme encourages deeper connections with the stories, ideas, and people behind design. We can't wait for you to meet them this June. No doubt we will learn from them as much as they will learn from us - as a festival and as people.'
Partnership with Leica Camera Nordics
In collaboration with Leica Camera Nordics, the Design Ambassadors will document key moments from the festival, including design exhibitions, events, and other memorable experiences. Leica Camera, celebrating its 100th anniversary of photography, is known for its commitment to visual storytelling and innovative technologies. The partnership will enable the Ambassadors to capture the festival through the iconic Leica lens.
Louise Goldstone from Leica Camera Nordics shared her enthusiasm for the collaboration:
'Leica Camera is delighted to support 3daysofdesign's first Design Ambassador Programme. We are thrilled to partner with an organisation that shares our passion for design and culture, with a community of people much like ours, who are curious about the world.'
Opportunities for festival guests
Guests attending 3daysofdesign will have the opportunity to experience the festival from the Design Ambassadors' perspective. Leica Camera will also host tailored photo walks, allowing attendees to explore the festival while capturing creative shots through Leica lenses. Additionally, a photo competition, organised in partnership with Leica Camera Nordics and 3daysofdesign, will give participants the chance to showcase their creativity and win prestigious prizes. Further details on the photo walks and competition will be announced in the spring.
More information:
3daysofdesign
[email protected]
www.3daysofdesign.dk