Salone del Mobile.Milano is once again embarking on a journey to engage with the key markets for Made in Italy. After focusing on the United States in September, November will see China hosting two significant international events.
The first destination is Shanghai, where, from 8th to 10th November, the Salone del Mobile will be a partner of West Bund Art & Design, one of Asia's most prestigious art fairs. Capturing the scene will be The Orbit's Orbit, a performative installation dedicated to Italian design, created by the artist Matilde Cassani. The installation will be on exhibit at The Orbit space, an iconic building of the West Bund Central designed by the Heatherwick Studio, dialoguing with more than 50 Made in Italy icons.
The second stop will be Hong Kong, from 11th to 21st November, featuring the SaloneSatellite Permanent Collection 1998-2024 Exhibition. Promoted by the IDFFHK (International Design Furniture Fair Hong Kong) and the Designworks Foundation at the Arts Pavilion, in the heart of the West Kowloon cultural district, the exhibition will showcase a selection of more than a hundred projects from the SaloneSatellite Permanent Collection founded and curated by Marva Griffin Wilshire.
The choice of China is a strategic one: in 2023, Italy is confirmed as the main exporter of furnishings to China, with a value of 479.01 million euros. This interest was underscored at the 2024 edition of Salone del Mobile.Milano, which saw China return to first place in terms of visitor numbers. For the Salone del Mobile, the special New York, Shanghai, and Hong Kong projects are the result of a new format conception process, both performative and exhibition-focused, devised for foreign markets. The aim is to strengthen internationalization processes, stimulate international dialogue on issues around home living, and experiment with multidisciplinary languages and practices in the field of design culture.
After China, the Salone del Mobile.Milano will resume its travels around Europe and North America.
More information:
Salone del Mobile.Milano
www.salonemilano.it