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Belgian company Limited Edition capitalises on even more personalisation of collection

'In today's economy, demanding customers expect to receive customised pieces quickly'

Since the early 1990s, the Belgian company Limited Edition has focused on creating luxurious custom-made rugs for the residential and commercial market. With more than 30 years of experience, the company has become a forerunner in its field and also an international player with more than 200 employees.

Although active on the global market, Limited Edition still manages to design and produce 100% in Belgium. This local and personal approach is highly valued by founder Katia Dewitte and her husband Philippe Hanet.

More to the point, sustainability and innovation are also core values in the company's identity. Limited Edition also strives to work with sustainable, natural materials - pure wool for the Callisto collection, among others, and seaweed for the Retro Chic. Its outdoor collection, Poolside, is also made from recycled vinyl.

On the right, founders Philippe Hanet and Katia Dewitte.

International Inspiration
International inspiration can be found in Limited Edition's products. Marketing manager Aline Dewever says: ''Throughout the production techniques, for example in the Dakar collection. Braiding rugs has been a form of art in Africa for centuries. They were often made from scraps of fabric to add a decorative and warm touch to homes. The traditional, African technique has modernised Limited Edition into unique, hand-woven rugs.''

''This inspiration can also be seen in the colour selection, such as in the designs at 'Genesis'. The idea for this design arose from the beautiful colours and clouds you see in the sky from the plane.''

Limited Edition values local ties and a personal approach. According to Aline, the Belgian company continues to function as an SME. ''Our customers have their internal points of contact. Globally, we also have agents on the job, who are in close contact with our internal departments.''

Of course, these economic times also bring some challenges, so too for Limited Edition. ''In today's economy, demanding customers expect to receive customised decorative pieces quickly. So we are focusing even more on the personalisation of our collection. That's why we have also invested in a product configurator that allows our customers to put together their rugs."

"Furthermore, the company still has digitalisation plans for the international market in Europe,'' Aline Dewever concludes.

More information:
Limited Edition
[email protected]

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