The programme of speakers at the upcoming Nordstil Forum will focus on sustainability and technological progress. From 27 to 29 July, experts will share their knowledge and recipes for success among visitors to the Forum in Hall B1.EG. Live demonstrations and trend presentations give practical insights and complement the trade fair's supporting programme.
In addition to new business opportunities, Norstil also offers its trade visitors a platform for valuable industry and knowledge exchange with the Forum. With its curated programme of lectures on topics that continually present retailers with new challenges, it helps participants to develop successful business concepts, explains Susanne Schlimgen, Director Nordstil. The Forum brings together a wealth of expert knowledge on the key topics of sustainability and digital strategies. Innovative store concepts and ideas for the point of sale will also be presented. The complete lecture programme can be found online under: nordstil.messefrankfurt.com/events
On all three trade fair days, visitors will receive practical tips from experts on the Forum stage.
There are currently two major trends in the area of sustainability: greenwashing, the attempt to achieve a green image through marketing or PR, and greenhushing, the withholding of sustainability information out of fear of criticism. Mimi Sewalski, Managing Director of Germany's largest online marketplace for a sustainable lifestyle, Avocadostore, will explain why it is still worth opting for sustainability, how sustainability is still a convincing purchasing argument and what trends exist in this area.
What does sustainability actually mean in relation to my shop? Can I make my shop window sustainable? What is the benefit for me? Or am I perhaps already doing this? Pamela Kler, founder of the label Glückliche Händchen and the creative workshop Bunsenstrasse 2, will share experiences, provides examples and offers space for discussion.
More information:
Nordstil
www.nordstil.messefrankfurt.com