Schrijf je in voor onze dagelijkse nieuwsbrief om al het laatste nieuws direct per e-mail te ontvangen!

Inschrijven Ik ben al ingeschreven

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber
An interview with Sofie Grøndal Head of Marketing & E-com at Cane-line:

'Salone del Mobile is one of our key events that we look forward to year after year'

Danish design company Cane-line, renowned for its furniture solutions for both indoor and outdoor settings, recently participated at Salone del Mobile in Milan. The company, founded in 1987, has over 35 years of expertise in the design and production of functional and comfortable furniture. Firmly prioritising quality, innovative technologies, and comfort in their indoor and outdoor products. We interviewed Sofie Grøndal, Head of Marketing & E-com at Cane-line, to know more about their experience at the fair.

Sofie Grøndal and the Choice chair.

What did you think of Salone del Mobile this year?
'The fair was a great success, drawing many visits from both familiar faces and new connections. Salone del Mobile is one of our key events that we look forward to year after year. What sets it apart from other great major fairs is its ability to attract a high number of international attendees from all over the world. Salone del Mobile presents an invaluable platform for us to showcase our collection to a global audience, particularly targeting non-European markets.'

What products were on show at the Cane-line stand?
'At the Salone the Mobile, visitors could experience our 2024 collection – A Natural Feeling. A collection characterised by organic shapes and a fresh colour palette featuring warm earthy tones. These tones harmonise seamlessly with our range of natural materials, such as teak, rattan, stone, and various fabrics.'

The Sticks lounge series.

Cane-line's products were met with enthusiasm, since you've received numerous awards for your designs this spring. Can you tell us about them?
'Our Pace lounge chair has been awarded the prestigious Red Dot Award 2024. Pace is designed by the Danish design duo Foersom & Hiort-Lorenzen MDD and represents Danish design at its best – timeless design, comfort and high quality.

Additionally, our Choice chair has won the German Design Award 2024 for Excellent Furniture. Designed by Welling/Ludvik, Choice stands out as a versatile chair crafted with elegance and responsibility in mind. For instance, the shells of the Choice chair are made from up to 98% recycled polypropylene, showcasing our commitment to environmental responsibility.

Lastly, our Sticks lounge series, a key novelty from the 2024 collection, has just been honoured with the Danish award Design Favoritter 2024 for best design in the category "Outdoor Furniture". Design Favoritter is a reader's award, where the winner is determined by the readers from the magazines Bo Bedre and Bolig Magasinet.'

The Pace lounge chair.

What's in store for you now? Are there any future fairs on the program?
'As we are going into a busy period with numerous global fairs to attend, there are abundant opportunities to connect with us and explore our 2024 collection if you haven't already. Our next stop is Design District in Rotterdam, followed by the highly anticipated 3daysofdesign in Copenhagen this June. This event has expanded over the years, drawing an increasingly international crowd. Furthermore, we will also make an appearance at fairs in the US and Australia throughout the summer.'

More information:
Rynkebyvej 245
5350 Rynkeby, Denmark
+45 6615 4560