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Gessi presents new collection inspired by the butterfly

For the 62nd edition of the Salone del Mobile.Milano, bathroom and kitchen interior design company Gessi chose the butterfly as a symbol of beauty and sophistication to amaze and excite with its creations and its philosophy of Haute Culture once again. The design company brought a wide and surprising range of novelties for the home, which transcended the boundaries of bathroom and kitchen.

Having always imagined a world that went far beyond the bathroom, with the aim of improving the quality of people's lives through experiences, Gessi has redefined the rules of the industry, inspiring new sets of values and elevating the bathroom towards private wellness, transforming it into a space of luxury and refinement.

It invites customers to experiment with a new personal awareness, and to discover a new dimension of living. This metamorphosis is represented by the butterfly, a symbol of the path of regeneration and elevation and an emblem of beauty and emotion.

The impressive space of over 800 sqm at the Salone was a triumph of nature and colour, lightness and transparency, a flight of butterflies around eleven 'cocoons', inside which guests could find trunks similar to those of the great journeys of yesteryear, which held the new Haute Culture 2024 creations as the most precious of jewels.

Gessi Haute Culture offers an increasingly holistic approach that puts the product user at the centre and allows one to express one's personality and experience new emotions by creating one's own personal lifestyle.

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