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Layered founder Malin Glemme shares success story

'The successful business that started with a single rug'

The story behind interior design brand Layered's success began in 2015 when founder Malin Glemme decided to make her own rug. Unable to find a sustainably produced designer rug with premium quality at a reasonable price, Malin simply designed her own rug and had it woven by an artisan hand weaver in Bhadohi, India, known for its craftsmanship and authentic hand-knotted rugs since the 16th century.

When the rug was featured in a Swedish interior design magazine, Malin started to get more and more requests from customers who wanted to buy it. So many, in fact, that Malin ended up starting her own interior brand, and Layered was born. 'That's when I realized that here was a life-changing opportunity and decided to quit my job,' she says.

In order to push the boundaries of what sustainable interior design can be, Malin actively collaborates with tone-setting artists and other designers.

'It has, and is, an incredible journey. I am so used to working at a fast pace and at the same time having three children at home that I sometimes have to stop and remind myself how fast everything has gone. I am so grateful for our team at Layered and all the talented people we have collaborated with over the years,' she says.

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