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Is AI revolutionising design or killing designers?

In the era of artificial intelligence, tasks once reserved for human creativity are now being accomplished by machines. From drawing pictures to creating videos, AI algorithms are streamlining design processes that previously required teams of individuals and extensive hours. The question arises: is AI the harbinger of a new industrial revolution, poised to replace designers altogether?

Photo © Rinchumrus2528 |

Throughout history, advancements in technology have continuously reshaped industries, making processes more efficient. Yet, the advent of new technologies hasn't always led to the demise of existing professions. Technologies like cameras, computers, and Photoshop have revolutionised design, but they haven't eradicated the need for human creativity. The emergence of Bitcoin and AI has created substantial markets, but whether they will completely supplant human creativity remains uncertain.

Despite AI's remarkable capabilities, there are inherent limitations to its creative prowess. While AI can mimic human behaviour to a certain extent, it struggles to surpass a certain threshold of creativity. The essence of design lies in creating unique appeal and value, which AI often falls short of achieving. As AI generates images en masse, they lose their individuality and become commodified. AI excels at finding averages from vast datasets but struggles to imbue designs with imperfection and uniqueness.

Ultimately, the essence of design lies in catering to human needs and preferences. While AI can assist in the creative process, it cannot replace the human touch in discerning what truly resonates with people. Designers play a crucial role in solving problems and enriching the human experience. By leveraging AI tools, designers can enhance their creative expressions while maintaining quality. However, it's essential to prioritise human intentions and judgements in the design process, focusing on designing for people rather than solely for scientific optimisation.

In conclusion, while AI undoubtedly transforms the landscape of design, it is not the death knell for designers. Instead, it presents an opportunity for collaboration and innovation, where human creativity and AI technology can intersect to create richer and more impactful designs. As long as designers remain steadfast in their commitment to serving human needs and aspirations, their role in shaping the world will endure.


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