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Bora announces partnership with Whirlpool Group for US and Canadian markets

In an exciting development for the kitchen appliance industry, Bora, a leading manufacturer, has forged a strategic partnership with the Whirlpool Group, focusing on the luxury brand JennAir and premium brand KitchenAid. This collaboration is set to revolutionise the markets in the USA and Canada.

Bora will unveil its innovative product line for the first time at the prestigious Kitchen & Bath Show KBIS in Las Vegas this February. The company aims to introduce its groundbreaking "Bora principle" to the North American market, marking a significant step forward in its global expansion strategy.

Photo: Bora

Founder of Bora, Willi Bruckbauer, expressed his long-standing ambition to establish the concept of the hoodless kitchen worldwide, envisioning the end of traditional extractor hoods. With this partnership, Bora moves closer to realizing this vision on a global scale. The joint effort will accelerate market innovation significantly, leveraging Bora's expertise in innovation and Whirlpool's market leadership in North America.

This partnership promises to eliminate compromises in kitchen planning for customers, designers, and architects alike. By introducing innovative products, it will offer unprecedented opportunities for kitchen furniture manufacturers, planners, and developers, reshaping the architectural landscape of kitchens across the USA.

JennAir, renowned for its revolutionary household appliances, will inject fresh energy into the kitchen market with the introduction of Bora Downdraft Systems. Meanwhile, KitchenAid, a trusted premium brand, will offer space-saving solutions for induction cooktops, enhancing the overall kitchen experience for consumers.

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