Schrijf je in voor onze dagelijkse nieuwsbrief om al het laatste nieuws direct per e-mail te ontvangen!

Inschrijven Ik ben al ingeschreven

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

Integrating Bed Bath & Beyond deemed a "fatal mistake" by CEO, is gearing up for a significant comeback following what its CEO termed a "fatal mistake". CEO Dave Nielsen disclosed the company's strategic plans to relaunch its online platform in partnership with Shopify. Under the umbrella of Beyond Inc., assumed a new identity after acquiring the intellectual property of the bankrupt Bed Bath & Beyond. Despite this acquisition, Overstock's decision to halt operations under its original domain name is now viewed as a misstep by the company's leadership. This was mentioned by the Sun.

The company Bed Bath & Beyond, filed for bankruptcy in April last year, but relaunched in August after the company's intellectual property assets were bought for $21.5 million by in June. Recently the company announced new Chief Executives for Bed Bath & Beyond and

Photo © Pavel Kapysh |

'Looking back, shutting down was a fatal mistake,' says Marcus Lemonis, executive chairman of the board. The move to integrate Bed Bath & Beyond's merchandise into Overstock's platform led to a decline in Overstock's online presence and profitability.

The forthcoming relaunch of signifies a pivotal moment in the company's trajectory, as it seeks to reclaim its position in the competitive online retail landscape. With strategic partnerships and a renewed focus on customer-centric strategies, is poised for a resurgence in the market.


Publication date: