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Anne-Laure Feldkircher appointed CEO of French retailer BUT

A prominent brand within the French home equipment sector, BUT, is set to undergo a change in leadership with the appointment of Anne-Laure Feldkircher as its new Chief Executive Officer. This transition follows the tenure of Alexandre Falck, who will now focus on his role as Chairman and CEO of the BUT and Conforama group.

Photo: BUT

Having been recognised as one of the Choiseul 100 French economic leaders under 40 in 2020, Feldkircher boasts a decade-long career in leadership positions within the distribution sector. Her journey began as a consultant at the prestigious Boston Consulting Group, where she held pivotal roles within renowned brands such as the Hermès House and the Casino Group. Most recently, she has been leading the service activities of Fnac Darty since early 2023, where she initially joined as Director of Strategy and M&A in 2018.

'It is with a mixture of emotion and enthusiasm that I begin a new important stage in my professional career. After incredibly rewarding years at Fnac Darty, where I had the honour of working alongside talented and committed teams, the time has come for me to embrace a new challenge. I will be joining BUT as CEO from 19 February. I look forward to working with the new team to build a future of success and innovation together,' she says on LinkedIn.

BUT, part of the BUT–Conforama group, stands out as a leading player in the distribution of home equipment goods, offering both physical and online retail options. With a staggering 324 million web and store visits, the group commands a market share of 19% and boasts a distribution network encompassing nearly 500 stores. With a workforce exceeding 15,000 employees, BUT–Conforama aims to continue its legacy of excellence in serving customers across France.

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