Embracing a national expansion strategy, Meubloo, a French furnishing and decoration brand with over 40 stores nationwide since its inception in spring 2020, is set to enhance its presence with the opening of two new retail outlets in the first quarter of 2024.
The leadership team at Meubloo reflects on 2023 as a "crucial period" for the brand, citing three significant events that marked the year of transformation. Starting with the inauguration of "Jamet Intérieur" in Ruffec, launched in April, this store, managed by the family-owned "Jamet Décoration" offers a comprehensive range of furniture, bedding, and decoration. Secondly, the revitalisation of "Meubles Caulier" store in Hazebrouck: undergoing a complete transformation, this store boasts a new identity, modernised facade, and redesigned layout, fostering a friendly and warm shopping environment. Lastly, the transformation of "Maison Martin" store in Lys-Haut-Layon into "Meubloo": this rebranded store features a new visual identity, modernised facade, and redesigned layout, aiming to provide an "unforgettable shopping experience".
Photo: Meubloo.
The introduction of a new website complements this transformation, highlighting the modernity, elegance, and harmony of Meubloo's product offerings.
Looking ahead, the Meubloo network is poised for further expansion with "two major projects in the first quarter". Aligned with its national growth strategy, the brand envisions opening two new stores. These projects aim to not only strengthen Meubloo's presence across the French territory but also to offer an enhanced variety of options to consumers, staying in tune with the latest trends in furnishing, decoration, and personalised services.
Source: meuble-info.fr