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Swedish Rusta over 6 million euro loss because of cyber attack

Rusta, the discount retail chain, provided an update on the aftermath of a cyber attack that occurred on January 20. The impact has been severe, with Rusta estimating a staggering sales loss of approximately 70 million Swedish Kronor (over 6 million euros) in January alone, accompanied by a negative Ebita effect of around 30 million.

Photo © Trygve Finkelsen |

The cyber attack, directed at hosting provider Tietoevry, has led to operational disruptions, affecting various aspects of Rusta's business. The longer these disruptions persist, the more detrimental they become to Rusta's value chain and overall sales, as outlined in the status update.

Among the IT-related challenges listed in the update are significant limitations in the system for supplying goods to stores, a limited ability to conduct effective marketing due to the absence of a functioning website and customer club system, the unavailability of Rusta's e-commerce since the beginning of the disruptions, and limited capacity at the cash registers.

Despite the operational challenges, Rusta's physical stores remain open. However, due to difficulties in store supply, the chain has made the decision to postpone the opening of its store in Sala. Originally scheduled for March 20, the opening will now take place two weeks later.

The hosting provider, Tietoevry, is still unable to provide a forecast for when the operational disruptions will be fully resolved. In the meantime, temporary solutions are being implemented to mitigate the negative effects on Rusta's operations.


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