Potocco presented its new products for indoor and outdoor spaces at Maison & Objet. The brand chose the Paris Fair as a stage in which to present some important new products: the expansion of the Cut range, along with an armchair in the Jade range and the new versions of the Minima chair.
The brand chose the Paris Fair as a stage in which to present some important new products to the public for the first time: the expansion of the Cut range into a complete outdoor seating collection, along with an armchair in the Jade range and two new versions of the Minima chair.
Designed by Chiara Andreatti, the stand highlights the products and collections through simple, regular volumes, alternating full and empty spaces to play with depth and height, as in a theatrical set design. The neutral palette and essential character of the fit-out become the perfect backdrop to enhance the refined design, bright colours, materials, and craftsmanship so characteristic of Potocco’s signature furnishings. The space is divided into different areas thanks to platforms and a series of dividing walls with different heights. The result is four Potocco signature living proposals designed for the living, dining, and relaxation area, where indoor and outdoor spaces harmoniously and seamlessly dialogue.
Stephan Veit’s Cut range is prominently featured as the protagonist of an important, recently expanded collection, presented to the public for the very first time at the Paris Fair.
Envisioned and designed to create a series of enveloping-yet-light, minimal seatings, Cut was created as a bergère and footrest for indoor and outdoor use. Offered in a leather and fabric version for interiors and a woven version for outdoors, the line features a contemporary, elegant design.
In its outdoor version, Cut complements the bergère with footrest with a new armchair, stool and chair tracing the same essential profile. The collection takes shape from a steel rod frame that draws the harmonious, long-lined silhouette of legs and seat, with a hand-woven shell. The weaving workmanship – a symbol of Potocco’s historic know-how – embraces the soft contrasting seat cushion, with the differences in colour emphasising the handcrafted artisanal details.
Jade collection, design by Hanne Willmann
The second major new product is an addition to Potocco’s offering for indoors: the Jade armchair by Hanne Willmann, adding to the modularity of the Jade collection. Introduced last year and consisting of a sofa and side table system, Jade features sinuous profiles and soft, organic shapes that harken back to nature. The new armchair is an ideal addition to the modular collection with 9 sofa modules and 2 coffee tables, suited to different uses and locations among the elements of the compositions or in front of the sofa. The modules can be used individually or combined, creating ever-changing, fluid islands of comfort that adapt to spaces and situations. The upholstery of the seat rests on an invisible frame, creating a seemingly floating, light structure.
Minima collection, design by Mario Ferrarini
The new interior design products also include the Minima collection, offered in two brand new variants. Designed by Mario Ferrarini and presented at the last Salone del Mobile (Milan Furniture Fair), Minima is offered in two new versions at the Paris Fair. Alongside the first made entirely of wood, Potocco expands the collection by offering two different alternatives for the seat: the first in Vienna straw and a second upholstered version.
The new participation in Maison&Objet is part of the company’s strategy to strengthen ties with international markets. An emblem of Made in Italy production with over 100 years of history behind it, Potocco has managed to create an international network over the years, giving its name to residential projects, hotels, restaurants and important public spaces all over the world.
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