Koelnmesse and dmg events, two global leaders in the exhibition industry, have officially signed a Memorandum of Understanding (MoU) to collaborate on developing key trade exhibitions across the Middle East.
Photo: Koelnmesse
This strategic partnership will combine and leverage their respective brands, creating a dynamic synergy that promises innovative and impactful events. The Middle East market, with its rapid growth and diverse industries, presents a unique opportunity for both organizations.
Gerald Böse, President and CEO of Koelnmesse, explains: 'Koelnmesse is excited to collaborate with dmg events, the leading international organizer in the Middle East. Our shared vision is to extend our brands and events in the world's fast growing exhibition market. As the region's ambitious plans drive industry growth and investment, our partnership will play a pivotal role in shaping the future.'
The collaboration will focus on several critical areas including:
Sports, Build, and Leisure Facilities
Drawing from Koelnmesse's successful FSB (28.-31.10.2025), the world leading trade fair for public spaces and sports facilities, and dmg's Sport, Leisure & Facilities Shows, the partnership will curate cutting-edge exhibitions that cater to sports enthusiasts, architects, builders, and leisure facility managers. These events will showcase the latest trends, innovations, and solutions in sports infrastructure and recreational spaces.
Office Design, Build & Fit-out
Building on the success of Koelnmesse's ORGATEC (22.-25.10.2024), the leading international trade fair for the modern working world, and dmg's Workspace, the collaboration will introduce an exclusive office design and build show. Architects, interior designers, and corporate decision-makers will discover groundbreaking concepts, sustainable designs, and smart office solutions.
Furniture and Fittings
The Middle East furniture market is poised for significant growth over the next five years, driven by changing lifestyles and urbanization, increasing disposable income & affordable housing Schemes, all encouraging homeownership and creating a surge in demand for furniture. To meet this demand Koelnmesse and dmg events will curate exhibitions that showcase innovative designs, sustainable materials, and smart solutions for the furniture manufacturing industry. Koelnmesse has extensive expertise in this area, not least because of its interior business event, imm cologne (12-16.01.2025). Koelnmesse's Living, Contract & Public Spaces portfolio comprises 11 international shows and trade fairs.
Hardware & Tools
Koelnmesse has been successfully organizing the EISENWARENMESSE since 1971 and Asia-Pacific Sourcing in Cologne since 2005, as well as numerous satellite events in the Hardware & Tools segment. Building on this expertise, Koelnmesse and dmg will also examine possible potential here.
Geoff Dickinson, Group CEO of dmg events, expressed his enthusiasm: 'We are thrilled to further expand our footprint in the Middle East by partnering with Koelnmesse. With over 35 successful annual events in the region, we are committed to adding value and building on our existing portfolios.'
More information:
Koelnmesse
www.koelnmesse.com