A strong language with a clear identity drove the new interior design offerings of Italian contemporary and modern furniture producer Poliform at Milan Design Week. The company put the spotlight on its inimitable lifestyle, through a complete vision of an elegant, refined home.
Poliform unveiled a new side of its sophisticated lifestyle at the important international design fair. The narrative developed by the company amazed the viewers due to its novel appeal, eclectic charisma, and exclusive atmosphere.
This new narrative crosses through many new products – created with the leading names in international design such as Jean-Marie Massaud, Emmanuel Gallina, and Stefano Belingardi Clusoni.
The Poliform presentation at the Salone del Mobile was a celebration of graphic and perspective effects, carefully designed to draw the gaze (and the audience) towards the inside, the realm of enveloping comfort and design. Outside, the soft, sinuous geometric order created by the company at previous editions of the fair gave way to more forceful rigour, in pursuit of minimalism, lightness, and purity: large surfaces with total black tiles, in a regular square format, defined the framework and the pathway with a touch of dynamism, but also of decorative allure that took its cue from the mosaics of Villa Oasis, the home of Yves Saint Laurent in Marrakesh. Clean geometric lines returned to the platforms, surrounding the stand to host the Outdoor Collection, and functioning as an ideal indoor-outdoor connection.
Straight lines, corners, angles, and axes led into the heart of the stand, accompanied by a multisensory approach that became the red thread of the many settings.
The brand's distinctive lifestyle clearly emerged in the collections on view at the show, formulating various living areas, lounges, dining, kitchen, and night zones, and suites with multiple wardrobe options.
More information:
Poliform
www.poliform.it