Cimento returned to Fuorisalone 2024 with the installation 'El Paron - Wisteria Tower', part of Cross Vision, Interni's event-exhibition held at the University of Milan.
The Venetian brand, which offers innovative cementitious products for the architecture, contract, retail and hotelier sectors, was present at Cortile d'Onore with an evocative monumental sculpture made of Cimento - a unique, patented material obtained from natural components that uses more than 90 percent mineral aggregates mixed with a cementitious binder - and designed by Patricia Urquiola, who has just taken on the role of creative director of the company.
The sculpture appears as an imposing totem consisting of four stacked cubes that reach a height of 10 metres on a base of 2.4 metres. The 'see-through' effect is achieved through a spray application, which confers a textural and ever-changing appearance to the grid.
Through the imaginative use of Cimento, Urquiola's installation represents the intersection of nature and technology, artifice and environment.
Obtained from natural components, the material becomes the medium through which the fusion of tradition and modernity is manifested, highlighting the Italian ability to combine creativity and environmental responsibility. The work, which serves as a tangible expression of the event-exhibition's theme, celebrates the excellence of Italian know-how, characterised by research, innovation and experimentation. The work also pays homage to Venice and its cultural and artistic richness that can inspire the entire world.
Urquiola's installation becomes the clear embodiment of the key themes proposed by Interni Cross Vision. 'El Paron' is a dialect term from Veneto that means 'the master', affectionately used to refer to a church bell tower, a tall structure that dominates the landscape. With this tender designation, reminiscent of St. Mark's bell tower in Venice, the installation offers visitors an immersive visual experience.
More information:
Cimento
www.cimento.tech