Liebherr Appliances' 'Road to Freshness' recently launched at the Swiss Home Fair in Zurich. Its 35-tonne mobile showroom at the fair attracted crowds of visitors.
Essentially, this showroom is enclosed within a 17-metre truck, which makes its way across Switzerland to bring the company's innovations to visitors throughout the country.
The company has invited industry aficionados to join at its next stops across Switzerland. In Andermatt, its exhibition will include a special culinary highlight, among other attractions.
Source: www.linkedin.com