The collaboration between the Italian company Pedrali and the Milan-based studio DWA Design Studio continues, together for a new collection.
On the occasion of the 62nd edition of the Salone del Mobile.Milano, Pedrali renews the collaboration started in 2023 with DWA Design Studio. The Milan-based studio, this year, not only signed the design and project of the #PedraliColoursofLightness stand, but also underlines the professional partnership with the Italian company by unveiling a new collection, which opens the doors of Pedrali towards a new type of outdoor products.
The work of Frederik De Wachter and Alberto Artesani - founders of DWA Design Studio - stems from a shared horizon and a continuous dialogue among different inspirations, characterised by an aware and conscious multidisciplinary approach. They have always combined creativity and research, exploring structures and materials in search of new answers. By applying their inspirational process to the diverse forms of living, they will present their first collection with Pedrali this year.
"Our proposals are based on harmonious contrasts, stemming from a continuously evolving creative process, permeable and receptive to contemporaneity. The identity that distinguishes us runs through all stages, from conception to realisation. Since last year, at Pedrali we have found a dynamic environment, open to dialogue and exchange: we are truly excited about this further step together," explain the designers.
Frederik De Wachter and Alberto Artesani met in Milan after years of experience in renowned studios in Barcelona, Milan, and Antwerp. DWA was born in 2005 from their shared vision and the interweaving of their different sensitivities. Their projects range across the realms of design, fashion, and living, crossing interior and exhibition design, from retail to art direction. They develop both private and public spaces, meant to be experienced and shared, including concept stores, shop windows, galleries, and expressing their know-how through the creation of sets, installations, and site-specific works for temporary exhibitions and events in the fields of fashion, luxury, and design.