Kave Home has expanded its European retail footprint with the opening of its first physical store in Belgium, located in Ghent. The new showroom, set within a historic neoclassical building dating back to 1810, represents the brand's 57th store worldwide and its 200th physical touchpoint globally.
© Francesc Julià Ametller | LinkedIn
The milestone reflects the company's rapid growth since launching its first store in Barcelona just seven years ago. The Ghent location is intended to strengthen Kave Home's presence in Northern Europe while offering customers a fully immersive brand experience.
According to CEO Francesc Julià Ametller, physical retail remains central to the brand's strategy. He emphasised that stores provide a space where product quality, design and customer experience can be directly evaluated, transforming brand identity from concept into tangible interaction.
The expansion highlights a broader industry trend in which digitally native and design-led furniture brands are increasingly investing in brick-and-mortar spaces. These locations serve not only as sales channels but also as experiential environments where customers can engage more deeply with products.
While the company celebrates reaching 200 physical touchpoints, it views the achievement as part of an ongoing growth journey, with continued international expansion and brand development firmly on the agenda.
Source: LinkedIn.
More information:
Kave Home
www.kavehome.com
