Quooker is presenting itself at EuroCucina in Milan, part of Salone del Mobile, as an international brand with a clear vision for the kitchen of tomorrow. With a stand spanning over 350 m², the company demonstrates how it has evolved over more than fifty years from the inventor of the boiling water tap into a recognised presence in kitchens worldwide.
© Quooker
What began in 1970 as an idea to provide instant boiling water has developed into a system that today delivers boiling, chilled and sparkling water from a single tap. In the Netherlands, Quooker is now installed in one in three kitchens. The brand is also well established in markets including the United Kingdom, Germany, Denmark and Belgium. At the same time, Quooker continues to expand across Europe, the Middle East and Asia. Its presence in Milan underlines these international ambitions.
CEO Jacob Kragh, who took over leadership from the Peteri brothers last year, said: "EuroCucina is for us the place to show where we stand as a brand. Where it once centred on the revolutionary invention of Henri Peteri, it is now about what that invention enables in everyday life. Our focus remains clear: making the use of water in the kitchen smarter, simpler and more sustainable."
The stand in Milan has been designed as a high quality kitchen environment where experience takes precedence. Rather than a traditional showroom, visitors are invited to see how the system functions in everyday use. The design reflects the brand's Dutch design philosophy, defined by clarity, functionality and a timeless aesthetic. Through live cooking demonstrations and a cocktail bar, visitors can experience how boiling, chilled and sparkling water are used in practice. The company's heritage as a family business is also highlighted.
Looking ahead, Quooker aims to continue growing in existing markets while entering new countries. The focus remains on its integrated system delivering boiling, chilled and sparkling water. Sustainability is a key consideration, supported by features such as dispensing the exact amount of water needed, reducing reliance on bottled water and energy efficient storage.
EuroCucina 2026 marks a new phase for Quooker, with innovation remaining central while communication increasingly focuses on the everyday benefits and user experience the system brings.
More information:
Quooker
www.quooker.nl
