Gruppo Lube will present its latest kitchen concepts at EuroCucina 2026 during Salone del Mobile.Milano, highlighting the evolution of the contemporary kitchen through a dual-brand strategy and an expanded focus on contract solutions.
© Cucine Lube
With more than 60 years of manufacturing heritage and a network of over 1,650 stores worldwide, the Italian group continues to position itself as a key exporter of Italian design. Its industrial model combines large-scale production with ongoing research into materials, technology and design innovation.
At the Milan showcase, the Group will present its two core brands, each targeting distinct market segments. Cucine Lube, the company's flagship brand, is described as "one of the most recognizable expressions of Italian design worldwide," framing the kitchen as a space defined by "connection, innovation and design identity." In parallel, Creo Kitchens offers a more accessible and contemporary proposition, combining "accessibility, design quality and compositional versatility" to address a broader audience.
The exhibition concept centres on the kitchen as an increasingly multifunctional and symbolic environment within the home. Creo Kitchens, in particular, interprets the space as "not only functional… but as symbolic places within the contemporary home, where aesthetics, technology and conviviality meet."
A key development for 2026 is the Group's expansion into the contract market. New solutions extend beyond traditional kitchen applications, enabling the creation of coordinated interiors across multiple living spaces. This approach supports architects and developers in designing cohesive environments, reinforcing what the company describes as "a domestic space designed with a unified stylistic language."
By broadening its offering into integrated interior systems, Gruppo Lube responds to growing demand for flexible, design-led solutions that align residential and contract requirements. The strategy also reflects wider industry trends towards holistic interior planning, where kitchens act as central hubs within open, connected living environments.
The new collections will be presented in Hall 2, Stand B15–B21, as part of EuroCucina 2026.
More information:
Cucine Lube
[email protected]
www.cucinelube.it
