Molteni&C has opened a new flagship store in Hangzhou, marking a significant step in its expansion across the Chinese luxury interiors market.
Located in Qianjiang New City, the three-level showroom spans 1,800 sq m and was developed in partnership with Longwood Living. The opening attracted nearly 290 guests from the design, real estate and creative sectors.
© Molteni&C
Senior executives, including vice president Andrea Molteni and group CEO Marco Piscitelli, highlighted the brand's commitment to delivering "exceptional living experiences through timeless design, innovation, and craftsmanship".
The space is designed to showcase the brand's collections within an immersive environment, blending Italian design heritage with contemporary aesthetics. The launch event also incorporated cultural elements, including a traditional lion dance and artistic installations inspired by the Gio Ponti Objects collection.
The new flagship reinforces Molteni&C's strategic focus on Asia, particularly China's high-end home furnishings sector, as the company continues to expand its global retail footprint.
More information:
Molteni&C
[email protected]
www.molteni.it
