Online retailer Very has strengthened its position in the furniture and interiors market with the launch of "The Very Collection Home", marking a significant expansion of its own-brand offering.
© The Very GroupPart of the "The Very Collection Home".
The new range, debuting for Spring/Summer 2026, spans furniture, soft furnishings and decorative accessories, alongside trend-led statement pieces. It is structured around four capsule themes, blending minimal textures, retro influences and natural tones.
The launch forms part of a wider strategy to grow the retailer's home category, with its own-brand home range increasing by 26% year-on-year. The category has become a key growth driver, with home sales rising 9.9% in FY25 and maintaining momentum into FY26.
Chief commercial and strategy officer Sam Wright said the category has been a strategic focus over the past 18 months, with strong customer response supporting further investment.
The move signals a continued shift among digital retailers towards vertically integrated product development, as brands seek to control margins, differentiate their offering and respond more quickly to interior design trends.
For the furniture and interiors sector, the expansion highlights intensifying competition in own-brand collections and the growing importance of trend-led, accessible home ranges in driving online growth.
Source: www.retailgazette.co.uk
