The CAFOM Group, a player in the home furnishings sector in Europe in French overseas territories, announces the sale of the Habitat brands, both in France and internationally[1], to its subsidiary Vente-unique.com, for a total of €11 million. This transaction, authorised by the Boards of Directors of Cafom SA and Vente-unique.com, is part of the Vente-unique.com Group's strategy to strengthen its premium offering for its French and European customers. Vente-unique.com will thus have full access to a comprehensive platform, enabling it to serve all segments of the European furniture market online:
The premium segment via the Habitat brand;
The mid-range segment via the Vente-unique.com own-brand;
The complementary range, comprising in particular home décor and accessories (parcels weighing less than 30kg) with items selected and available on the marketplace.
© Vente-Unique
For the record, the CAFOM Group granted Vente-unique.com a licence to use the Habitat brands in April 2024 for a period of three years, with an option to purchase the brands. After working alongside the CAFOM Group to find a solution for the approximately 9,000 customers affected by the liquidation of the former operator, Vente-unique.com successfully relaunched the Habitat brand, relying in particular on its expertise in online furniture sales and customer satisfaction, the launch of a new collection and a gradual international roll-out. During its first financial year under Vente-unique.com's management, ending on 30 September 2025, the Habitat brand generated revenue of €10 million, in line with management's expectations.
Following Vente-unique.com's notification to the CAFOM Group of its intention to exercise the purchase option, the two companies jointly appointed an independent expert to carry out a valuation of the Habitat brands, both in France and internationally1. The report submitted to the Boards of Directors of CAFOM SA and Vente-unique.com arrived at a valuation of €11 million, accepted by all parties. Vente-unique.com will finance this transaction using its available resources (€32.1 million in cash at the end of September 2025) and a bank loan.
Building on nearly 20 years of expertise, the Vente-unique.com Group is thus confirming its ambition to unlock the full commercial potential of the Habitat brand, recognised for its design and high-end positioning, both in France and internationally. While the Habitat brand is already one of Vente-unique.com's main growth drivers, this acquisition finally demonstrates the Group's commitment to strengthening and accelerating the premiumisation of its offering for European consumers.
Source: Actusnews
