BSH Home Appliances Group has reported a turnover of €15.0 billion for the 2025 financial year, demonstrating resilience amid ongoing market challenges while reinforcing its long-term investment strategy.
© BSH
Adjusted for exchange rate effects, turnover declined by 1.6% compared to 2024, while in local currency terms the company achieved growth of 2.8%. Europe's largest home appliance manufacturer recorded sales growth across North America, Europe and Emerging Markets, underlining the effectiveness of its strategic roadmap.
CEO Dr Matthias Metz stated, "2025 was a year of important decisions for BSH. We asserted ourselves in the market and set the course for our competitiveness and future viability." He added, "We have weathered difficult times well. It was a year with a lot of headwinds, but it showed that our roadmap for the future is working."
Despite continued pressure from weak real estate markets and geopolitical tensions, BSH strengthened its position in key regions. North America saw turnover growth of more than 5% in local currency, driven by luxury brands Gaggenau and Thermador and strong performance in built-in appliances. In Europe, sales increased by 1.2%, reversing previous trends despite pricing pressures, with notable growth in the built-in segment and key markets including Germany, the UK, Spain, the Netherlands and Italy.
Emerging Markets recorded growth of 2.3% overall and 24% in local currency, supported by developments such as a new production facility in Cairo. Meanwhile, Greater China experienced a decline of 7.1%, reflecting continued market weakness, although BSH maintained its position as the leading non-Chinese manufacturer.
Across product categories, cooking appliances returned to growth, with ovens up 2.0% and hobs and extractor hoods up 2.6%. Dishwashing and consumer products also saw gains, while refrigeration and laundry segments declined due to competitive pressures.
Investment remains central to BSH's strategy, with €847 million allocated to research and development, representing 5.6% of turnover. CFO Dr Thorsten Lücke emphasised, "We must strengthen our resilience and continue to make targeted investments in our future in order to ensure long-term success." He added, "Market-leading innovations, driven by investment and expenditure on research and development, are one of BSH's growth drivers."
Looking ahead, BSH expects continued market volatility in 2026 but remains committed to its strategy. "A real recovery of the markets is not foreseeable. We do not expect any tailwinds in 2026 either. But we have the foundation to prove ourselves even in difficult markets," concluded Dr Matthias Metz.
More information:
BSH
www.bsh-group.com
