BoConcept has opened a new flagship store in Gdańsk, introducing the brand's first-ever "Store Extraordinær" concept globally. Located at City Meble, the showroom officially launched on 24 March 2026, attracting architects, designers and industry professionals.
© Tobias Arhelger | Dreamstime
The space is designed to reflect Scandinavian principles, combining natural materials, greenery and biophilic elements to create a calm, immersive environment. Products are presented in realistic home settings, encouraging visitors to engage physically and experientially with the furniture.
Company representatives described the store as a "significant milestone", with the concept set to be rolled out internationally, including upcoming locations such as Vienna.
The showroom also functions as a hybrid space, blending retail, design studio and inspiration hub. It aims to foster dialogue and creativity while showcasing BoConcept's design philosophy centred on simplicity, functionality and craftsmanship.
The launch featured a presentation by architect Jakub Szczęsny, who highlighted how Danish design contributes to improving quality of life. The brand also signalled plans to support emerging talent through collaborations with local art and design institutions.
The opening marks BoConcept's return to the Gdańsk market and reinforces its strategy of elevating the in-store experience.
Source: www.biznes-meble.pl
