Fornasetti will present a fully redesigned Milan flagship during Milan Design Week 2026, marking a new chapter for the Italian atelier with a spatial concept that redefines the retail experience as a cultural and immersive journey.
© Fornasetti
A "living archive" by Tutto Bene
Located on Corso Venezia with a new entrance on Via Senato, the store has been redesigned by international studio Tutto Bene. Rather than a traditional retail update, the project positions the space as a "living archive", translating Fornasetti's iconic visual language into architecture.
Under the artistic direction of Barnaba Fornasetti, the store becomes a narrative environment where heritage, imagination and contemporary life intersect.
Three levels, three experiences
The flagship unfolds across three distinct floors:
- Ground floor – Fornasetti Space:
A transitional, gallery-like area connecting city and atelier. During Design Week, it hosts Fornasetti Fiori, a 12-week floral residency by Simone Gooch (Fjura), integrating sculptural arrangements with printed architectural surfaces. - First floor – The Living Archive:
A curated display of the brand's catalogue, presented in vitrines and cabinets inspired by museum typologies, highlighting repetition, variation and craftsmanship. - Second floor – The Apartment:
An immersive domestic setting divided into themed rooms, where furniture and objects are experienced in context rather than as standalone pieces.
Ornament as architecture
The project reinterprets Fornasetti's signature motifs, black-and-white graphics, surreal imagery and decorative patterns, as structural and spatial elements. Materials remain intentionally raw, allowing objects to carry visual richness while reinforcing the tactile experience.
Design Week programme
Press preview: 20 April 2026
Public opening: 20–26 April 2026
Location: Via Senato 2, Milan
Strategic positioning
The relaunch reflects a broader shift in retail and design: moving from product display to experiential storytelling. In an increasingly digital landscape, Fornasetti's new flagship emphasises physical engagement, craftsmanship and emotional connection.
More information:
Fornasetti
www.fornasetti.com
