Maisons du Monde is facing continued pressure in its core French market, with declining revenue and market share since its post-pandemic peak, according to recent analysis.
France remains the company's most important market, accounting for around 55% of total group revenue, making its performance critical to overall results.
© Retrosesos | Dreamstime
Revenue declines since 2021 peak
After reaching approximately €685 million in revenue in 2021, Maisons du Monde's sales in France have fallen for three consecutive years, dropping to around €555 million in 2024. This represents a 19.1% decline, reflecting a broader normalisation following pandemic-driven demand as well as increased competitive pressure.
The data suggests that the company has yet to reach a point of stabilisation, with no clear recovery visible in the latest figures.
Market share erosion
The revenue decline is mirrored in Maisons du Monde's position within the French furniture retail sector. Market share has fallen from around 3.6% in 2020 to approximately 2.7% in 2024, with further declines expected in 2025.
This indicates that the company is not only impacted by softer market conditions but is also underperforming relative to competitors, losing ground within the sector.
Early signs of renewed interest
Digital indicators offer a more nuanced picture. Google search trends show that consumer interest declined steadily after 2021, reaching a low in 2024. However, 2025 data points to a modest rebound in search activity, suggesting early signs of renewed consumer engagement.
While still below previous peaks, this uptick may signal the beginning of a stabilisation phase, provided the company can convert interest into actual sales.
A transitional phase ahead
Overall, Maisons du Monde appears to be in a transitional period in its home market. The combination of declining revenue and market share highlights ongoing challenges, but improving digital demand signals potential for recovery.
The company's performance in the coming periods will depend on its ability to translate renewed consumer attention into sustained commercial growth in an increasingly competitive furniture retail landscape.
More information:
Furnilytics
[email protected]
www.furnilytics.com
