LG Electronics Italy announces the renewal of its collaboration with two-star Michelin chef Andrea Aprea, who will serve as Brand Ambassador for LG built in and SKS Europe (Signature Kitchen Suite) for the second consecutive year.
© LG Electronics
This partnership marks a strategic path that LG Italy chose to pursue in the kitchen sector, reinforcing a distinctive positioning and a storytelling approach increasingly focused on kitchen culture.
In this scenario, Andrea Aprea is the ideal interpreter of LG and SKS values. His contemporary vision of cooking, based on technique, research and respect for raw ingredients, perfectly reflects LG's approach to innovation, aimed at simplifying daily life, and SKS's focus on rediscovering the value of food and its properties.
The renewal of this collaboration for the second year highlights the synergy that combines culinary excellence and technological innovation. Through this shared journey, LG built in Italy and SKS Europe will keep narrating their commitment in the kitchen sector, valuing cooking as a space of expression, culture and evolved everyday life.
As Brand Ambassador, Andrea Aprea will continue to contribute to the storytelling of the brands through dedicated projects, events, and initiatives, bringing his culinary authority into an increasingly direct dialogue with consumers.
"Continuing the collaboration with LG and SKS is a great pleasure for me. We share a common vision of cooking as a place where innovation, technique and respect for raw ingredients meet to create authentic experiences. Technology, when designed with intelligence and sensitivity, becomes a valuable ally in enhancing the chef's work and making cooking a space of daily expression" stated Andrea Aprea.
"The renewal of the collaboration with chef Andrea Aprea represents the natural continuation of a path started last year, building an increasingly distinctive positioning, accompanied by storytelling that speaks authentically and contemporaneously to consumers. Andrea Aprea is a key element to our storytelling: cooking as a space of experience, creativity, and technology at the service of people" stated Luca Lampredi, Built-in Sales Director of LG Electronics Italia.
More information:
LG Electronics Italy
www.lg.com
