Williams Sonoma and Williams Sonoma Home have expanded their collaboration with AERIN, the lifestyle brand founded by Aerin Lauder, introducing new collections of tabletop, décor and furniture pieces inspired by Lauder's East Hampton garden.
The launch builds on the ongoing partnership between the brands and brings together timeless design and modern functionality across a broad range of home and entertaining products. The collections draw heavily on Lauder's personal connection to nature and her passion for hosting, incorporating botanical motifs, refined detailing and vibrant colour palettes.
© Williams Sonoma | AERIN
The new AERIN for Williams Sonoma tabletop collection includes embroidered linens, artisan-crafted ceramics and decorative accessories designed for relaxed gatherings and everyday entertaining. Meanwhile, the AERIN for Williams Sonoma Home line expands the existing furniture range with new colourways and introduces complementary accessories such as trays, frames and mirrors.
Reflecting the influence of Lauder's Long Island surroundings, the designs reference the textures, colours and atmosphere of her garden in East Hampton. Natural patterns and floral details appear throughout the collections, reinforcing the designer's signature aesthetic of effortless elegance.
Aerin Lauder, Founder and Creative Director of AERIN, said: "It is an honor to launch our newest collection with Williams Sonoma and Williams Sonoma Home. I am forever inspired by my garden in Long Island, so I was excited to translate those natural textures and floral motifs to such a beautiful collection. My mother has also always collected white wicker furniture, which she loves to mix with vintage quilts and geraniums in the summertime. My memories of Long Island summers spent on my mother's porch were pivotal in conceptualizing this collection. Entertaining at home is my favorite and I will be using the pieces all season when hosting family and friends."
Felix Carbullido, President of Williams Sonoma, highlighted the alignment between the brands' design values. He said: "Our collaboration with AERIN reflects our shared commitment to timeless design, quality craftsmanship, and creating meaningful moments at home. This new collection extends that vision across both our kitchen and home businesses, with a complete lifestyle experience that feels elevated and cohesive – balancing sophistication with everyday functionality."
© Williams Sonoma | AERIN
Founded in 1956 by Chuck Williams, Williams Sonoma has grown into one of the world's leading retailers of kitchen and home products. As part of Williams-Sonoma, Inc., the company operates alongside brands including Pottery Barn, West Elm and Rejuvenation, offering products through e-commerce, catalogues and retail stores.
With the new AERIN collections, the company continues to expand its design-led collaborations, blending lifestyle storytelling with functional home products designed for contemporary living.
More information:
Williams Sonoma
www.williams-sonomainc.com
