French retailer La Redoute has been awarded the Best Brand Trophy in the household linen category for the second consecutive year during the Trophée Meilleure Marque ceremony held in Paris at the Hôtel des Arts et Métiers.
© La Redoute | LinkedIn
The award was accepted on behalf of the company by Meriem El Koursi and Marlène Ixart, recognising the brand's strong position in the French home textiles market. The distinction is based on more than 120,000 consumer votes, highlighting the level of trust and recognition the brand has built among French households.
La Redoute emphasised the scale of its presence in the domestic market, noting that one in two French families were customers in 2025, while around 16 million people in France sleep in its bed linen. The company also highlighted its status as market leader in household and bed linen.
Originally founded as a spinning mill, La Redoute has evolved into a major lifestyle and home brand, offering products ranging from fashion to home decoration and textiles. The company said the award reflects its enduring role in everyday French homes and the loyalty of its customer base.
Source: LinkedIn.
