Kitchen retailer Envia Cuisines has expanded its retail network with the opening of a new store in Clermont-Ferrand, France.
The showroom, which opened in early February, spans 400 m² and is located in the city centre. It is led by Soufiane Aboulmajd, a kitchen industry professional who moved into entrepreneurship after several years working as a store manager and kitchen designer.
© Envia Cuisines
He is supported by a team of three kitchen designers, with the aim of positioning the store as a local reference point for custom-designed kitchens.
Focus on customer experience
The store features a redesigned layout intended to improve the customer journey and create a more immersive shopping experience. The concept is designed to help visitors visualise their future kitchens more easily, reflecting a broader strategy by the brand to modernise its retail approach and meet evolving consumer expectations.
Continued network expansion
The Clermont-Ferrand opening forms part of Envia Cuisines' ongoing expansion strategy. About a month earlier, the company opened another new store in Romans-sur-Isère, launched by Hans Granell and Rory Dorier.
Through these openings, the brand continues to strengthen its retail footprint in France while focusing on experiential showroom concepts.
Source: www.univers-habitat.eu
