Sherrill Furniture Brands will debut a new furniture brand, House of DuVäl, at the April 2026 High Point Market, introducing a design direction centred on what the company describes as New American Heritage.
Developed in collaboration with luxury interior designer DuVäl, the new brand aims to expand Sherrill's portfolio with a collection defined by timeless forms, understated sophistication and tailored detailing. The launch reflects the company's ongoing strategy to strengthen its presence in the premium furniture segment while addressing what the designer identified as a gap in the market.
© Sherrill Furniture
Luxury interior designer, DuVäl.
The House of DuVäl collection will include furniture for living rooms, dining rooms, bedrooms and home offices, alongside accent pieces designed to create a cohesive aesthetic throughout the home. The designs draw inspiration from the textures, tailoring and finishes associated with menswear, translating these references into furniture characterised by balanced proportions, refined materials and practical functionality.
"We were drawn to Sherrill because we saw a clear opportunity to introduce furniture that feels more masculine, architectural, and grounded," said DuVäl, Owner and Principal Designer of DuVäl Design. "From the start, it was important that this collection would complement, not compete with, their existing brands."
He added: "Equally important was identifying a partner with the manufacturing capabilities to bring this level of detail and construction to market. Sherrill has the experience, infrastructure, and manufacturing expertise to execute at a high level. Just as important, their culture and values align with how we operate."
According to Sydney Wells Martin, Vice President of Marketing for Sherrill Furniture Brands, the collaboration emerged from a long-standing relationship with the designer. "DuVäl began as a friend of the brand, then that relationship evolved into something more," she said. "He identified a gap in both our assortment and the broader industry and approached us with a clear plan."
Tom Zaliagiris, Senior Vice President of Sales and Marketing, noted that the new partnership aligns with the company's long-term vision. "DuVäl brings a fresh perspective and a strong design voice that expands our reach while reinforcing our commitment to quality and craftsmanship."
The brand will be officially introduced during a launch event on 24 April 2026 at 5pm, held on the third floor of the Sherrill Furniture Brands showroom (315 Fred Alexander Place) during High Point Market.
Founded in 1945, Sherrill Furniture Brands remains a family-owned company, now led by its third generation, producing luxury furniture for designers, trade professionals and retailers across the United States and Canada.
More information:
Sherrill Furniture Brands
www.sherrillfurniture.com
