JYSK has announced key appointments to reinforce its retail operations amid continued global expansion. Greece will now operate as an independent JYSK country, with George Tsironis, the company's first hire in Greece in 2015, appointed as the new Country Director. Tsironis has overseen the growth from zero to 68 stores and more than 600 employees, highlighting a journey built on steady, collective effort.
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George Tsironis (left) new Country Director for Greece and Tamás Szűcs (right) has been appointed Country Director for Hungary and Austria.
Meanwhile, Tamás Szűcs has been appointed Country Director for Hungary and Austria. Szűcs, who joined JYSK in 2009 and previously led retail across Hungary, Austria, and Greece, expressed pride in taking on the new role, emphasizing his commitment to building strong teams and driving growth in these markets. Former Country Director Sandor Szimeiszter has been promoted to Regional Retail Director, reflecting the company's focus on leadership development and organisational continuity.
The appointments underline JYSK's strategy of strengthening its retail organisation to support a growing store network worldwide. By combining experienced leadership with a focus on team development, the company aims to drive operational efficiency, maintain brand consistency, and deliver strong commercial performance across its expanding footprint. These changes are expected to ensure that JYSK continues to meet customer expectations while supporting its ongoing international growth ambitions.
Source: LinkedIn.
