SoCoo'c, the custom kitchen brand under the Fournier Group, has appointed Vincent Bernard as its new director, succeeding Arnaud Allantaz, who moves to oversee the expansion of the group's four brands: Hygena, SoCoo'c, Mobalpa, and Perene. Bernard brings two decades of experience in mass distribution with companies such as Lidl, Aldi, and Maxi Zoo, and he is tasked with accelerating SoCoo'c's growth while reinforcing its market position in the economic fitted kitchen segment.
© Vincent Bernard (LinkedIn) | SoCooC
Vincent Bernard the new director of SoCooC.
Under his leadership, the brand aims to expand its network from over 200 stores to 300 by 2030, with international growth a key priority. SoCoo'c plans to open five stores in Spain by 2026, reflecting the country's potential as a growth driver. Bernard also intends to strengthen franchise relations, improve sales organisation, and invest in in-store training while deploying an in-house artificial intelligence tool to enhance customer experience.
True to its identity, SoCoo'c will continue to manufacture 100% of its products in Haute-Savoie, maintain transparent pricing, and promote an educational sales approach. Bernard emphasises preserving the brand's unique DNA while adapting to evolving market demands. "What attracted me to SoCoo'c is its growth momentum and distinctive brand DNA, which aligns perfectly with consumer trends. Our promise, 'Kitchen designers like no other,' reflects the way we support our customers across the network," he stated. With a clear roadmap, Bernard's appointment signals a strategic push for domestic consolidation and international expansion while maintaining the brand's core values.
Source: www.univers-habitat.eu
