Primark is set to name Eoin Tonge as its permanent CEO, following a year-long tenure in the role on an interim basis. Tonge, who previously served as finance director for parent company Associated British Foods (ABF) since April 2023, joined the organisation from Marks & Spencer, where he held the position of chief financial and strategy officer. His appointment comes in the wake of former CEO Paul Marchant's resignation after an investigation into alleged inappropriate behaviour.
© Eoin Tonge | LinkedIn
Eoin Tonge.
The transition marks the conclusion of ABF's extensive search for a permanent leader, assessing both internal and external candidates. ABF has emphasised the importance of integrity and responsible leadership in its culture, reflecting on the need for high ethical standards across the business. An ABF spokesperson confirmed that the process is now in its final stages, though further comment will follow once officially complete.
Tonge's promotion occurs amid a challenging trading environment for Primark. The retailer reported a 2.7% decline in like-for-like sales globally for the 16 weeks to January 3, with European revenues falling 5.7%. Despite this, the appointment signals ABF's commitment to stabilising leadership and supporting strategic growth in the fast fashion market.
With a track record of navigating complex organisational challenges and driving operational efficiency, Tonge inherits a business focused on restoring momentum while maintaining its reputation for affordability and scale. The move positions Primark to strengthen its operational performance and strategic direction under a permanent CEO after a period of interim management.
Source: www.retailgazette.co.uk
