According to the latest BRC-Opinium data, consumer confidence in the UK improved for a third consecutive month in February 2026, reaching its highest level since June last year.
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Key findings from the survey (fieldwork conducted 10–13 February) include:
- Economic outlook: -30 (up from -32 in January)
- Personal financial situation: -6 (up from -8)
- Expected personal spending on retail: 0 (up from -6)
- Overall expected personal spending: +6 (up from +5)
- Personal saving intentions: 0 (down from +2)
Helen Dickinson, Chief Executive of the British Retail Consortium, said:
"Consumer confidence is improving, but it remains fragile. Young people are the most optimistic, and men show greater confidence than women about the months ahead. Spending expectations have edged up, yet retail demand remains weak by historical standards, leaving retailers under continued pressure."
Dickinson highlighted that slow growth and rising unemployment continue to weigh on the economy.
She added:
"Potential future rate cuts and rising real wages could help unlock discretionary spending, but this also requires Government action to tackle economic headwinds and ease the cost of living. Only by boosting consumer spending can retail unlock more jobs and investment in local economies across the country."
The BRC also emphasises the importance of leadership and professional development within retail. Its 2026 Strategic Leadership Programme for Senior Retail Executives, BRC Retail Masters, is due to start in March, offering sector-specific training to build confidence and impact among leaders.
More information:
British Retail Consortium (BRC)
[email protected]
www.brc.org.uk
