In 2025, Groupe Seb, the French multinational behind Tefal, Rowenta, and Moulinex, faced a challenging year, reporting a turnover of €8,169 million, up just 0.3% organically, while operating profit fell 25% to €601 million, cutting the margin to 7.4%. The decline stemmed from higher U.S. tariffs, a stronger euro, and the absence of a major catering contract in China, which collectively reduced profits by around €80 million.
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Despite this, the fourth quarter showed recovery, with margins rebounding to 13.3% and U.S. sales rising 4.7%. The dividend remained €2.80 per share. To restore growth, Groupe Seb launched its "Plan Rebond," aiming to save €200 million annually by 2027 through streamlined operations, optimized purchasing, and leaner administration. Up to 2,100 jobs will be cut globally, including 1,400 in Europe and potentially 500 in France, mostly on a voluntary basis.
Net debt rose to €2.34 billion, partly due to a €189.5 million French Competition Authority fine, with the group targeting a reduction to roughly twice EBITDA by 2027. Regionally, Eastern Europe performed strongly, China returned to growth through social commerce, while Germany and South America saw declines, notably in electric cooking appliances and ventilators affected by climatic factors.
Groupe Seb remains focused on medium-term objectives: 5% annual organic sales growth and a 10–11% operational margin. The company plans to leverage innovation, digital sales, and operational efficiency to navigate global market challenges and restore sustainable profitability.
Source: www.univers-habitat.eu
