XXXLutz is finalising preparations for its new Rangsdorf furniture store, set to open soon. Spanning 24,000 square metres, the store will feature over 1,000 living-room displays and 140 exhibition kitchens, combining scale with interactive digital planning tools, including 3D kitchen design and more than 130 digital screens.
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Matthias Sturm, the store manager.
Matthias Sturm, the store manager, emphasises that successful launch hinges on careful team-building and operational planning. Many new employees trained at other XXXLutz locations, bringing experience and regional insight, fostering a shared energy that underpins the store's readiness from day one.
The Rangsdorf store is designed to deliver a comprehensive customer experience, integrating extensive product selection, modern planning technology, and personalised service. Sturm highlights the store's commitment to quality, customer proximity, and staff engagement, aiming to set new standards in retail presentation and functionality.
Behind the scenes, the construction and merchandising teams are meticulously coordinating displays, technology deployment, and operational workflow to ensure seamless execution at opening. The focus is on creating an immersive shopping environment where customers can explore living solutions while staff provide expert guidance.
The Rangsdorf project exemplifies XXXLutz's approach of combining scale, digital innovation, and human expertise to launch new stores efficiently and elevate the customer experience.
Source: LinkedIn.
