A major retailer is expanding its sustainable product offerings with a new line of certified organic mattresses, responding to growing consumer interest in environmentally responsible and healthier home materials.
© Marek Uliasz | Dreamstime
Naturepedic has partnered with Williams-Sonoma's GreenRow outlet to supply three GOTS-certified mattresses. As GreenRow's only mattress provider, Naturepedic developed the Aurora mattress exclusively for the retailer and will also offer the Serenade hybrid mattress and an organic crib mattress.
Launched in 2023, GreenRow focuses on products made from low-impact materials and sustainable manufacturing processes, with each item supporting at least one of Williams-Sonoma's social or environmental initiatives.
Arin Schultz, Chief Growth Officer at Naturepedic, said: 'GreenRow is doing something really thoughtful in the home space. They're bringing together brands that are serious about transparency and making it easier for customers who are intentionally building healthier, more sustainable homes to find products they can trust.'
The partnership underscores the increasing importance of transparency, third-party certifications, and responsibly sourced components. Both brands aim to meet rising demand for products that combine sustainability, quality, and comfort, reflecting a broader shift in how consumers select materials for their homes.
Source: www.furnituretoday.com
