After more than twenty years building e-commerce platforms for major furniture retailers, a long-standing technology provider is repositioning itself with a newly rebuilt system aimed at independent and regional businesses.
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The platform, called "Essentials", is Blueport Commerce's new offering and represents both a technological overhaul and a strategic shift away from bespoke enterprise projects. It distils decades of experience serving billion-dollar retailers into a product designed to be scalable, easier to deploy and compatible with modern digital tools.
Previously known for complex custom development, including POS integrations, large catalogues and omnichannel systems, the company rebuilt its ageing infrastructure over three years at a cost of roughly $36 million. The new architecture uses open APIs and cloud technologies, enabling retailers to integrate marketing tools, social platforms and external applications more easily.
"Essentials" is tailored specifically to furniture retail, with built-in manufacturer catalogues, real-time pricing and inventory synchronisation, delivery logic and location-based availability. Features such as financing options, flexible delivery and cross-channel order tracking reflect the operational realities of the sector.
The system also incorporates artificial intelligence capabilities for merchandising, content creation and personalised search.
According to its leadership, the goal is to "democratise" enterprise-level e-commerce tools, giving smaller retailers access to capabilities once reserved for the industry's largest players.
Source: www.furnituretoday.com
