Employees of a home furniture and decoration retailer in Aubagne, France, have mobilised in protest after the Romanian group SDC Holding withdrew from talks to take over the struggling furniture chain, leaving the company on the brink of bankruptcy.
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Founded in 1989, Alinea was renowned for its contemporary furniture and accessible pricing but faced mounting pressure from e-commerce and changing consumer habits. SDC Holding had been the most credible potential rescuer, with negotiations reportedly at an advanced stage. Its withdrawal shocked employees and unions, with management offering no clear explanation.
Without a strong buyer, judicial liquidation now appears likely, threatening the closure of stores and the loss of hundreds of jobs across France, including Aubagne. Staff have called on local authorities and the government to intervene, while unions urge broader mobilisation to protect workers' rights.
The situation reflects broader structural challenges for traditional retail in France and Europe, where longstanding brands face existential threats from evolving consumer behaviours and the dominance of online shopping. Alinea's plight serves as a warning for other companies struggling to adapt to a rapidly changing market.
Source: www.ekhbary.com
