Following the launch of his bespoke Colour Consultancy service, interior designer and colour consultant Dan Lovatt has been announced as COAT's 2026 long-term brand ambassador.
The partnership kicks off with the reveal of Lovatt's latest guest bedroom makeover, which has already surpassed 600,000 views across social platforms. The collaboration marks an evolution of a long-standing relationship between Lovatt and COAT, built on shared values around sustainable design and considered colour use.
© COAT | Dan Lovatt
Dan Lovatt has been announced as COAT's 2026 long-term brand ambassador.
Known for his lived-in aesthetic and expert application of texture and tone, Lovatt has championed COAT's premium, climate-positive finishes for several years. Throughout 2026, he will lead seasonal campaign storytelling and creator-led content, bringing COAT's colour narratives to life across owned and social channels through design-led, educational UGC.
The partnership follows the recent launch of Lovatt's bespoke Colour Consultancy service, designed to bridge the gap between inspiration and execution for homeowners navigating decorating decisions.
Speaking on the partnership, Lovatt said:
"COAT is a brand I've genuinely used and recommended for years, so becoming a long-term ambassador feels like a natural evolution. We share the same belief that great design should be considered, practical and responsible, and I'm excited to bring that to life throughout 2026."
Ellis Hennebry, Head of Marketing at COAT, added:
"From day one, Dan has been a genuine advocate for COAT, not just as a collaborator, but as a customer. His approach to colour is thoughtful, lived-in and deeply considered, which mirrors how we think about paint."
© COAT
By combining Lovatt's signature aesthetic with COAT's sustainability credentials, the partnership aims to bridge the gap between high-end interior design and climate-conscious living, positioning the collaboration as a go-to resource for design-led, sustainability-minded consumers.
More information:
COAT
[email protected]
www.coatpaints.com
