Black Red White (BRW) significantly expanded its e-commerce marketplace operations in 2025, reporting a 67% year-on-year increase in gross merchandise value (GMV). The marketplace now accounts for 43% of the company's total online sales, underlining its growing importance within BRW's omnichannel strategy.
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The platform currently features more than 600,000 products across over 1,200 categories, offered by 330 active sellers. Order volume rose by more than 64% compared with the previous year, reflecting rising consumer demand for multi-brand home and garden assortments in a single online destination.
BRW continues to develop both its physical showroom network and digital channels in parallel. With 73 showrooms and more than 300 partner locations, the company is positioning the marketplace as a complementary growth engine that broadens assortment without the constraints of traditional retail space.
According to Mariusz Nowak, Director of E-commerce and Omnichannel Strategy, the marketplace plays a central role in expanding product range, enhancing customer experience and strengthening cooperation with retail partners. Sellers benefit from access to BRW's established brand recognition, logistics infrastructure and online reach, while customers gain greater product variety and convenience.
The results reflect wider trends in the Home & Garden sector, where marketplace models are becoming an increasingly important sales channel. As online shopping penetration continues to grow in Poland and internationally, platforms such as BRW's are playing a key role in expanding visibility, scaling sales and supporting digital transformation across the furniture industry.
Source: www.biznes-meble.pl
