Spanish homeware brand The Masie is expanding its presence in France, positioning itself as a digital-first label offering contemporary design at accessible prices. Founded in 2016, the company operates entirely online and has been delivering to France since 2023.
© The Masie | LinkedIn
The brand has drawn comparisons with Zara Home for its curated aesthetic and with IKEA for its affordability. Its catalogue spans chairs, tables, sofas, storage, lighting, mirrors, rugs, textiles and outdoor furniture. Designs feature clean lines, warm materials and Mediterranean influences, with some pieces echoing iconic Bauhaus and 1970s styles at lower price points.
Among highlighted products are the modular Kilhe corduroy sofa, Pinhes transparent tulip chairs, table lamps and the Roys rattan armchair.
Customer reviews on Trustpilot total around 18,000, with an average rating close to 3.5 out of 5. Positive feedback cites strong design and value for money, while negative comments refer to delivery delays, damaged parcels and slow after-sales service.
As brands such as Sklum, Kave Home and Northdeco compete in the same segment, Spain's affordable design sector appears increasingly influential in French interiors.
Source: www.maison-travaux.fr
