Ashley Homestore has opened a new 3,200 sq ft showroom in Taman Ampang Utama, Kuala Lumpur, operated by Morphxt Sdn. Bhd. under Malaysian licence. Located at Quill City Mall, the store introduces Ashley's 7.0 concept, featuring a well-defined layout, clear style distinctions, and curated room displays to simplify shopping for customers.
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The Ampang location is the seventh Ashley store in Malaysia and joins four additional stores operated by Morphxt in the surrounding region. It will employ approximately three staff and showcase a wide range of furniture offerings, including bedroom, dining, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses, and accessories. Shoppers can also explore Ashley Sleep and Nectar mattresses in a dedicated bedding gallery.
Yu Kong Cing, CEO of Fella Group, stated: "Our new showroom offers a diverse range of stylish and affordable options to suit various tastes and needs. We are committed to delivering exceptional value to our customers, coupled with industry-leading customer service."
Ashley, North America's largest furniture brand, operates in over 75 countries worldwide, with this expansion reflecting continued investment in Southeast Asia and a commitment to delivering curated, customer-focused retail experiences.
Source: www.furnituretoday.com
