In 2025, SoCoo'c closed its fiscal year with a 10% increase in revenue, reaching €374 million, driven largely by the strength of its kitchen segment and the dynamism of its franchise network. The brand sold over 49,000 kitchens during the year, achieving a notable gain in market share. A key factor in this success has been the rollout of the HOP store concept, now implemented in half of its locations. This open-space format encourages co-creation between customers and staff, helping SoCoo'c differentiate itself in a competitive market.
© SoCoo'c
Arnaud Allantaz, previously the brand director, has taken over the Fournier Group's newly created Expansion Department, which oversees growth initiatives for SoCoo'c and its sister brands, Hygena, Mobalpa, and Perene. Under this new structure, SoCoo'c plans to continue its expansion aggressively, aiming to open more than 15 additional stores in France in 2026, bringing the total to over 230, with a long-term goal of reaching 300 stores nationwide. Internationally, the brand is targeting five new locations in Spain by the end of the year, building on the successful launch of its first store in Valencia in 2024.
SoCoo'c's growth reflects the resilience of its business model, which combines French manufacturing, transparency, and value for money. Despite ongoing pressures on consumer purchasing power and a challenging home furnishings market, the brand's focus on accessible, high-quality kitchens has allowed it to strengthen its market position both domestically and abroad.
Source: www.meuble-info.fr
